In order to drive sales for my new company, I will be starting with choosing which social media platforms to use. In order to reach the most people that will use my product, I want to be on the social media most used by my audience the most. Upon analyzing, I will be using Facebook, Instagram, and Pinterest.
Next I will carefully choose the right social media influencers to promote my product. I think that by choosing the right influencers and budgeting correctly, I can reach more people and create a larger audience. In order to get more sales, it is important to utilize the power of social media influencers by having them strategically promote my products in their photos and videos, or have them tell a unique or engaging story about my product and their experience with it. Another way to promote through social media influencers is to offer discount codes.
Next, I will invest in social media advertising. Every social media platform has the option to either create ads or promote your content. This will ensure higher visibility for my brand among relevant target audience, which will further improve my chances of driving my sales from social media. On Instagram, I can advertise through Instagram Stories in addition to regular advertising. Through Facebook, you can do the same along with video adverts.
Finally, I will create great content without sounding salesy or pushy. It is important to spend time creating a smaller amount of high-quality content rather than posting a series of half thought out posts. In order to do so, I will create images inspired by real-life situations, share images of users using my products, and be personable. I will also use shoppable tags in Instagram and Facebook posts, meaning users have the option to view the description, price, and name of the product without having to actually visit the website.
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